Carly Jacobs
Senior copywriter, editor and digital content specialist. I’m a sales journey word nerd leading your customers from ‘Hi!’ to ‘Buy!’
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I craft captivating end-to-end campaigns and copy to nurture your customers to hit that buy button.
What I do
I’ve written words and managed campaigns for almost every industry including real estate, food, fashion, jewellery, health insurance, yoga, business branding, confectionary, healthcare, hospitality, taxation, travel, toilet cleaners, apps, beauty products, education, bread, finance, fertility, energy providers, yarn craft, tennis, consumer affairs, retail, coffee and mayonnaise.
Where it goes
I create landing pages, web content, SEO packed blog posts, opinion pieces, EDM funnels, newsletters, B2B copy, user interfaces, UX copy, press releases, physical package copy, articles, manifestos, brand style guides, scripts for podcasts and webinars, advertising copy, nurture sequences, user guides, courses, workbooks, magazines and zines.
How I do it
With over 15 years experience in digital publishing and marketing I’m no stranger to software. I’m proficient in most of the biggies - ActiveCampaign, Ontraport, CustomerIO, Convertkit and Substack. Fluent in Wordpress and SEO. I haven’t met a team organisation app I didn’t love including Trello, Asana, Monday and Slack. I’ve been known to run a paid ad campaign or two. If I don’t know how to do something, I’ll learn it.
What my clients say
“I have worked with Carly several times over the last 10 years, and not only is she a delight of a human to work with who never misses a deadline, but her copy is always the perfect blend of connection and conversions. Cannot recommend her highly enough.”
– Kate McKibbin
Hello Funnels
“Carly's pure devotion to capturing the nuance of our voice as a company has given me a spaciousness in my role and my life that I am truly grateful for.
Carly's ability to blend creativity with strategic thinking, coupled with her deep understanding of our target audience, has been game changing in transforming the reach of our company. We achieve more because I trust her to communicate in a way that reflects who we are, what we stand for and create connections that matter most.
But not only does she weave magic with words, what I cherish most is how she is truly part of our team. She's a dream to work with and truly invested in what we do. The wonders of Carly's wordsmithery aside, that's the real gold of Carly - she cares.”
– Chantelle Bruinsma
Studio Evolution
Customer Journey Packages
Starting at $1000
If you’re a sole trader, small business owner or individual service provider this is the package for you. Let me sort out a simple and streamlined customer service journey so you can get on with doing what you do best.
Landing page copy
Thank you page copy
Thank you and confirmation email copy
3 email nurture sequence
Social media biography copy
Copy for 1 pin-able social media post (like a mini landing page for your business)
Starting at $5000
If you’re bigger company looking to elevate your customer journey this is the package for you.
Full website copy including landing page, sales page, about page, services and testimonials
Thank you page copy
7 email nurture sequence
Social media biography copy
Copy for 1 pinable social media post (like mini landing pages for your business)
1 EDM template
Product description copy
Opt-in review and edit
Retainer
My favourite way to work with all my clients is on retainer. This journey looks different for everyone but here are some things I do for my retainer clients.
Weekly EDM creation
Data analysis and split testing of EDM campaigns
Branding voice and copy guide coaching
Weekly SEO packed blog posts
Podcast scripts
Weekly newsletters
Customer analysis
Digital content planning and management